The most prominent identity item for many businesses is the logo. It appears on almost all printed materials. A logo is a graphic mark or emblem commonly used to promote instant public recognition. A logo is used by company, organizations and even individuals. At the level communication a company's logo is today often synonymous with its trademark or brand.
Corporate visual identity have a significant role in the way an organization presents itself. A corporate visual identity expresses the values and ambitions of an organization. A visual identity provides an organisation with visibility and plays a supportive role in corporate reputations.